5 Effective Ways to Increase Your Reader Numbers
Generating more traffic to your blog allows you to boost your readership and increase revenue. Whether you’re monetizing a personal blog via advertising or using your blog to facilitate sales, increasing your readers and followers enhances your success.
Of course, increasing your readership isn’t always easy. With millions of blogs acting as competition, you’ll need a sure-fire strategy to help you reach your goals. To get started, take a look at these top tips and discover effective ways to increase your reader numbers now:
Set Clear Targets
Every blogger wants to get ‘more readers’, but what does this really mean in practice? Increasing your readers by 5, 50, or 500 has a varying impact on your success, although they all count as ‘more readers’. Setting clear targets is the only way for you to measure your performance and determine how successful your strategies are.
However, you don’t want to pluck figures out of the air either. Increasing your readers by 1,000 in two months may be an impressive goal but if you’ve only launched your blog recently, it might be too optimistic.
Setting SMART goals will help to ensure that your targets are specific, measurable, achievable, relevant, and time-bound. Once you’ve got your goals in place, you can begin to enact useful campaigns to help you reach your targets.
Focus on SEO
When users search for related content, you want your blog to be the first thing they see. This means your posts need to rank highly on search engine results pages (SERPs). The only way to ensure this happens is to focus on your search engine optimization.
Targeting the right keywords is the foundation of any successful SEO campaign, so be sure to spend time researching which key terms will be most valuable. In addition to this, optimizing your on-site and off-site SEO will help you to climb the rankings for the keywords you’ve identified. From boosting page loading speeds and ensuring your blog is mobile-friendly to securing backlinks and generating mentions of social media; there are numerous aspects to consider if you want to boost your SEO rankings and attract more readers.
Run PPC Ad Campaigns
Pay-per-click ads can be a great way for bloggers to reach their target audience and drive more traffic to their webpages. When you run a targeted campaign using PPC ads, you can use budget-friendly marketing methods to engage your audience and drive them to your blog. From there, your content and features can convert them into regular readers and repeat site visitors.
To get the most out of your PPC ad campaigns, make sure you’re using the best range of tools and techniques. From researching keywords and drafting persuasive copy to generating automated Ads report, there are numerous aspects to consider. With the right tools, however, running a PPC ad campaign can be easy and highly effective.
Publish Great Content
When users visit your blog, they want to see original content that informs, entertains, and/or educates. If they’re impressed with your content, there’s a good chance they’ll return in the future, which is how you can build up a loyal following. Additionally, high-quality content is shareable, which means you can reach a wider audience when existing readers share your content.
Furthermore, publishing great content will help to boost your blog’s SEO rankings too. Search engines want to promote content that’s trustworthy, accurate, and reliable, so be sure to factor this into your content strategy. No matter what topics or subjects you’re going to cover, publishing top-quality content should always be a top priority.
Use Varying Formats
As well as publishing high-quality content, you should aim to vary the format of your content too. Although most blog posts are text-based, large chunks of text can be off-putting to users and may discourage them from reading longer posts.
By breaking up your text with images, animations, videos, infographics, and other forms of media, you can make your posts more readable. What’s more – you can use different media formats to reinforce your message and deliver more valuable content to your readers.
Upgrade Your Blog Today
By making a few simple tweaks to your blog, you can substantially increase your readership and, therefore, the value of your blog. While your content is the most important aspect of your blog, don’t overlook the importance of your blog architecture and aesthetics. By taking every aspect of a user’s experience (UX) into account, you can ensure your blog becomes a go-to resource.
