Four Trade Show Booth Design Trends for Interior Designers
Trade shows are an effective way of generating new business. Statistics show that 67% of attendees are prospects and potential customers for the exhibiting companies. If you focus your efforts in the right direction, exhibiting at a trade show can be a successful marketing and branding strategy for your Interior Design business. Thinking about how a show booth design for Interior designers should look it’s what we are going to explore in this post.
To maximize the potential of trade shows, you must primarily attract people to visit your booth. From there, you can engage them in meaningful discussions about your company and the products that it offers.
One way to assure that prospects will flock to your booth is to have an attractive trade show booth design. Designs have evolved throughout the years, and a simple square space won’t cut it anymore. You have to grow with the times and give your booth a modern twist.
Check out some booth design trends that will change the way you exhibit :
Relaxed and Comfortable Environment
Gone are the days of loud and flashy trade show booth design. Minimalism has inspired booth designers to incorporate experiences that are clean, simple, and less overwhelming.
Booths are still attractive and vibrant, but the emphasis on human-centric design gives it an ambiance that says, “Welcome Home.” Imagine comfortable chairs, water coolers, and center tables. In a noisy and crowded trade hall, make your booth a sanctuary that will be flocked by prospects.
Artificial Intelligence Incorporation at Show Booth Design for Interior Designers
AI provides an increase in efficiency while maximizing the “wow factor” in the trade hall. You may incorporate AI tools that can process, analyze, and present data faster than humans.
Impress prospects with the latest product statistics and company information that you can instantly whip out on the show floor. Match your conversations with your prospect’s company size, product interests, or industry.
Although AI is still no match for human interactions, it can provide an excellent experience for your target market.
Using Nostalgia to Engage
Appeal to the child in every attendee by engaging them in various “throwback” games like “Plinko” and “Spin-a-Wheel.” Give away prizes that bring back many childhood memories like teddy bears (with your company logo, of course).
Allow your prospects to let their hair down and have fun in your booth. Not only will they remember the joy that they experienced, but they will also not forget the company as well.
Sense Experience at Show Booth Design for Interior Designers
Trade booth designs of the past only focused on the two senses. A modern booth design trend will engage the three other senses for an ultimate experience. A Harvard Business Review Study states, a customer’s use of his sense of touch can build an emotional connection to your brand. It then becomes an insightful selling point of view.
Taste and smell are also powerful senses that can provide an extended sensory experience for the attendees. Including the effectiveness of the five senses in the booth design can increase customer engagement.
A well-designed booth is an excellent investment for your company. It will draw more prospects that could eventually lead to permanent clients. Enlisting the help of expert booth designers in incorporating these trends will ensure that they are professionally implemented and creatively executed. And when we talk about a show booth design for Interior designers, you really need to prove your grounds by decorating your space at the exhibition!
Don’t hesitate to contact us for more guidance with this matter !
Want to learn more on how to develop your interior design business? Check out our Marketing for Interior Designers eBook:
