Using Social Media to Grow Your Interior Design Brand
Social media has changed the way that we interact with our favorite brands, and the way that we as business owners communicate with our customers and patrons. Using Social Media to grow is an opportunity to advertise in a very different and more personalized way, as well as giving us a direct line of instant communication with those who would like to interact with us. Whether youāre a huge global powerhouse, or a one man band in your small office, weāll show you how to get the most out of the different social media platforms at your disposal, and how they can help you grow your Interior Design business.
Quickly becoming the biggest social media platform as Facebook and Twitter experience some decline after years of being on top, Instagram offers a very different method of advertising. It allows you to advertise your brand in a very visual, and stylized way, which is very suitable to promote your work as an Interior Designer. We have seen influencers across the world develop their brand by using Instagram to show their product, rather than just telling people about it, and it has worked to great effect. Furthermore, given the platform is owned by Facebook – the global reach that is available is extreme. It isn’t just retailers who are seeing great success, but other industries too, where imagery is becoming evermore important.
Getting the correct image is becoming essential to success, with individual attention spans when scrolling limited to just seconds – meaning that content needs to be engaging from the moment the viewer sets eyes on it. Offers, discounts and so forth are becoming more creative, with advertising impressions becoming evermore valuable. The platform has seen a surge in try-before-you buy offers, as firms seek to gain a commercial edge – given the current economic downturn, a good example of something we saw recently was the offer of Forex demo accounts, using strong imagery showing the volatility of the currency markets through imagery. Enticing graphs in short, sharp, and snappy format advertised to target audiences, in an attempt to show them the ropes as the opportunity for trading increases, in-line with the Covid-19 pandemic affecting markets globally.
Snapchat
Very much in a similar way to Instagram, Snapchat works as an incredible visual tool to represent your brand, but to a very different degree. Where Instagram may focus on imagery and video to show your creation in a stylish setting, Snapchat finds more use in a personalised fashion. By being the face of your brand, you can interact with your audience in a very personal way, and it gives those who subscribe to you a feeling of involvement as theyāre with you every step of the way.
Although in a decline, Facebook very much still holds its place in the business world in ways other platforms may not be able to compete in. With sheer exposure, Facebook is the biggest of them all, and with so many users already set-up on the platform thereās no end to your potential outreach. Giving an instant communication option, as with the others, itās easier than ever to be in contact with your audience. Facebook has something the others donāt, however, a huge feature of business tools built in to the platform designed to help get the most out of your growth.
As an Interior Designer, Facebook remains a sort of mandatory showroom for your work.
The outlier of the group, it isnāt equipped to show your brand in a visual way, nor allow you to communicate and connect with your audience through video – it allows you to show a level of personality that is difficult on the other platforms. There are those who have found extreme success on the platform with strong use of humor and knowing their audience, it provides another more personal look at you and your brand.
Never less, you should connect your Instagram account to Twitter, in order to allow your photos to be shared there too.
The last of these is more of a niche use for the smaller brand, but hobbyists and creatives alike – your usage will be visually similar to that of Instagram, but differentiates itself in a way to move away from traditional social media and more towards that of a way to develop inspiration. You will find this very useful as an Interior Designer.
Although it may not be as easily accessible for your audience to connect with you, it again offers a unique way for them to consume the creations you put out there and an additional visual representation of your brand.
Using Social Media to Grow : Conclusion
And the last point cannot be overstated enough – understanding your audience and the market in which you operate is essential as it allows you to target the correct platforms. Understand who they are and how to best connect with them on each platform – you will find that oftentimes your audience may not be represented across each platform and so you will be able to find ways to target different groups in the ways that best fit the social media you are using at that given moment. And ultimately, growing your interior design brand is about getting seen – making sure youāre active on these platforms will be exactly what you need to get your name out there.
