Building and Designing the Perfect Logo for Your Small Business

Why do you get haircuts or put makeup on your face? It’s simple to feel good about yourself and give your acquaintances, friends, and professional environment a better image. The same thing happens in companies; through the corporate identity, the values and philosophy of a business are transmitted. In addition, the logo is one of how a brand seeks to enter the minds of consumers and become part of their lives.

Corporate identity represents essential and visual elements that make up a company. This element is fundamental for potential consumers, customers, and suppliers to know what a company can offer.

If you don’t have the necessary capital to strengthen your company’s corporate identity with the help of logo creation, you can rely on financing. Getting a Camino Financial Business loan is an excellent option, as it suits the needs of small business owners with big aspirations.

What is a logo, and what purpose does it serve for businesses

Logos are an essential part of the generation of corporate identity. They are symbols used to represent a brand (person or company) composed of images and letters. To understand the importance of a well-crafted logo that embodies your company’s personality, just look at the examples of large companies such as Coca-Cola, Nike, Amazon, Google, or even rock bands such as Metallica and The Beatles.

The different types of logos and which one will work best for you

A logo allows you to enter and stay in people’s memory because humans process images 60 thousand times faster than words. Using this resource, you can capture consumers’ attention in just a few seconds. Access small business loans and stay in the minds of potential customers quickly.

Learn about the different types of logos you can use and find the one that best fits your company’s identity:

• Letter marks or Monogram Logos: Formed by acronyms or the brand’s name, their objective is minimalistic, simple, and extremely practical. Some examples are HBO or IBM.
• Logotypes or Wordmarks: In this case, it refers to those armed with the company’s name. It is necessary to pay special attention to typography that is easy to remember and captures the brand’s essence. Take the example of Coca-Cola.
• Logo Symbols: It is a logo based on icons; Twitter and Apple are excellent examples. They do not require typographies for people to identify who you are talking about.
• Abstract Logos: They are images that have a non-literal form. These contain geometric shapes or figures with adaptations that help convey a message. Adidas and Pepsi are excellent examples.
• Mascot Logos: Uses real or fictitious characters that are represented through illustration.  Most of them are funny, endearing, and present their philosophy. KFC’s Colonel Sanders is one of the most recognized. 
• Combination Marks: The combination of logos and symbols seeks to formalize a high-impact logo. Some examples are Burger King and Lacoste.
• Letterforms: Minimalistic versions of monograms reduce the concept to a single letter and have achieved great impacts, such as Yahoo, McDonald’s, or Netflix.

How to create an excellent logo for your company

There are several alternatives to build the perfect logo for your company. If you do not have the budget, you can access platforms to generate a logo design online, the resources may be limited, but it is functional for the initial phase of an enterprise. Hiring specialized companies or freelancers represents a higher cost but guarantees that the final result will be closer to what you have in mind. If you don’t have the money to do it, learn more about the best small business loans until you find the one that best suits your needs.

According to figures collected by Finance Online, 57% of businesses are willing to invest $500 in their logo, while 18% have $1,000 in their budget, and 14% plan to spend more than $1,000. Get capital through small business loans and generate an excellent corporate identity. Don’t wait any longer; build the company of your dreams with a logo that will remain in the memory of customers and attract more potential consumers.