How to Make Your Rental Apartments Attractive to Millennials

In the rental market, Millennials are currently among the largest groups of tenants, making them a great audience to target when listing a rental apartment. However, this generation can also be difficult to satisfy at times, as they often know exactly what they want and need, and will rarely settle for anything less. In order to appeal to this market, you will have to adjust to the different values and preferences Millennials tend to have, and here are just some of the most efficient ways you can make your rental apartments more attractive to this generation:

Become pet-friendly

Not only are Millennials among the first generations to postpone marriage, but they are also having children much later in their lives, if at all. Instead, these young renters are opting for pets more often and treating them with more love and care than any generation before them, which is why pet-friendly rentals are so popular among Millennials.

While it’s clear that making your apartment pet-friendly will surely attract prospective young tenants, you might also be reasonably worried about potential damage and destruction of your property. If that is the case, remember that you can always ask for pet deposits and even charge monthly pet rent in an effort to cover potential losses, as Millennials will gladly pay extra to live with their pets.

Invest in sustainability

Millennials are also a generation that cares deeply about the environment, being more conscious of their ecological impact than the generations that came before them. In an effort to attract such mindful renters, investing in more sustainable properties that are built with eco-friendly materials and offer recycling and composting opportunities, for example, is a wonderful idea.

If buying new rental units is not an option, even making your current rental apartment more sustainable can help to allure Millennials. This can easily be achieved by choosing LED light bulbs, energy-conserving appliances, water-saving showerheads, better insulation solutions, or even renewable energy sources such as wind and solar, if possible.

Choose better amenities

Apart from sustainability and pet-friendliness, another aspect Millennials appreciate is convenience. For that reason, desirable Midland apartments for rent are among the most popular options in Texas, for instance. Besides simple, modern, and updated living spaces, these apartments also offer amenities like swimming pools, fitness centers, and business areas, all of which are quite alluring to Millennials.

In case you’re on the lookout for new rental properties, choosing similar apartment complexes that offer additional perks and unique amenities is a great way of attracting young renters. If not, pointing out the proximity to any local business centers, gyms, cafes and restaurants, and other interesting nearby amenities in your current apartment listings can also be quite enticing to Millennial renters.

Remodel the kitchen

The busy lifestyle many Millenials lead surprisingly doesn’t affect their willingness to cook. In fact, the kitchen has slowly become one of the most important rooms in any living space, whether it’s due to the rise in sustainability and the need for home cooked meals, or even the increase in popularity of culinary TV shows and famous celebrity chefs.

No matter the reason, investing in a kitchen remodel can be a great way of attracting younger renters. This means expanding the room if at all possible, choosing more professional, high-quality appliances, as well as opting for more neutral, matte finishes that tend to make the kitchen more expensive and luxurious, while instantly alluring Millennials.

Opt for minimal design

In terms of overall apartment design, Millennials tend to appreciate minimalism and simplicity. While this trend was likely inspired by distinct Scandinavian design that’s universally loved among the generation, minimalism can now be noticed all around the world, from large New York penthouses to small Japanese condos.

In an effort to make your rental apartment more appealing to this young generation, choosing minimal decor can be a wonderful option. Start by opting for neutral colors such as whites, grays, pastels, or even dark accents, and then move on to beautiful natural materials like wood and bamboo. Focus on clean and simple lines, and don’t forget to ensure the apartment is as functional and practical as it is well-designed, in order to earn some additional points with future Millennial tenants.

Even though Millennials can often seem like a difficult generation to please, that is only true at first glance. As long as you focus on sustainability and pet-friendliness, offer more interesting amenities, and invest in minimal design, young prospective tenants will fall in love with your rental apartment immediately.