4 Tricks To Increase Blog Visitors Loyalty in 2019
Gathering a loyal audience is always a primary goal for all media people. Once you have launched your blog, you enter into this community. Your readers are your customers at the same time, and no matter are you selling something or not. In case your website is not product-oriented, people visit it to spend time or gain new knowledge, you can earn by placing ads. If you don’t have trusting relationships with your audience, such metrics like domain authority or unique pageviews don’t make any sense. Here we are going to discuss some essential tips on how to increase blog visitors loyalty.
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Your blog is your brand. Retain customers awareness about it.
Have you ever heard about UI&UX design? This part of website creation has become extremely needed as SEO-specialists and webmasters have realized how much design influences customers loyalty.
The color scheme and fronts should be a part of your blog’s identity. Don’t change them too many times, because readers tend to experience visual and clicking confuse. Choose and stick to three main colors and two fronts to ensure your audience can recognize your blog among others.
A tricky thing here is a consistent brand voice. Once you have posted a couple of articles, you readers get to know the style and tone of the articles. Every time they reach your blog, they expect to read texts structured the same was as those posted before. For example, when students are running educational blog, they usually focus on such topics as how to write an A+ essay, how to write a term paper, of how to conclude a research paper – every topic should be written in the same tone, using the same dashes and em-dashes, as well as abbreviations.
Keep in Touch With Every Customer
Personalized customer experience is everything a person wants to get from your blog. Everyone likes to feel as a special guest. So, why not to give your visitors such an experience?
Tailor your content according to visitor’s viewing history, user profile, locality, and other contextual data. You can use some tools like Sajari or Cludo Site Search to automate content marketing on your blog. Showing relevant content to every visitor increases retention in a few times so that your readers will not leave your page after they read a couple of articles. Remember, every post needs to be well written and informative. Try to hit at least 600 words for each article to make sure it is well ranked in search engines.
Reach your visitors in various ways. Create contests and giveaways, offer discounts to those who read the blog regularly – it will encourage them to surf for new opportunities via your website in the future. Do not forget to send personalized emails to the most active readers, because everyone appreciates this kind of customer care.
Utilize Social Proof Phenomenon
To build trustful relationships with the audience, one should provide it with social proof. Start interconnecting your blog with such networks like Facebook, Twitter, or Instagram. If your blog is product-oriented include endorsements of famous bloggers or any other feedbacks of famous people. Even a simple video where someone tells about testing the product improves brand and loyalty among customers.
Keep track of how many people have already read the post or view the video. The good idea is to include the Twitter or Facebook button to inspire trust and make your content closer to the readers. Do not forget to put high-resolution pictures to your articles, because visual-based pieces are eye-catching what means they contribute to visitors loyalty a lot.
Improve customer’s on-page experience to increase the loyalty
Get to know your visitors like you have a face-to-face conversation last weekend. It means you should understand what actions are usual for them, and what makes them frustrated. It is all about limiting the possible choices for your reader. Sounds a bit weird, but let’s focus on how it works.
An average user doesn’t want to think a lot – he expects you to do it instead of him. When you are structuring your blog eliminate the least popular categories and choose a few of most visited. Offering too many options to click is another significant irritation of your customers. When it comes to social media buttons, you should leave only two or three of them after testing what the most converting are.
Ask someone with a fresh view to imitate a customer journey. Record all stressful moments and detect where they occur. It will help you exclude every unnecessary step and improve the general visitors’ experience on your blog. As a result, your customers will have a positive attitude towards your blog, which will contribute to their general loyalty.
Final Words
There is no secret of how to gather millions of loyal visitors on your blog. Nevertheless, these simple principles will definitely improve your situation. Increasing readers loyalty is all about treating them as your best friends for whom you provide different services. Once you try to understand them, they will return favor converted in likes, shares, and sales.
