How to Increase Your Profits by Decorating Your Business for the Holidays
Imagine that you have found yourself in the hustle and bustle of the holiday shopping season. You are walking down the street, maybe in a large shopping center. You are searching for that specific special gift for your friend or loved one. You look around at all the stores, and you notice which ones are ready for the holidays and which ones are not. You find yourself drawn to the stylings.
Now imagine that your business is one of the many awaiting the average holiday shopper.
Hopefully, you’ve got those decorations up because it turns out they can make a meaningful difference. Read on to learn how doing this simple thing can increase your business profits this holiday season.
It Sparks the Customer’s Curiosity
Naturally, as human beings, we find ourselves drawn to a spectacle. Commercial decorating is one form of public spectacle. It often involves bright lights and a lot of colors to get our attention. It draws us in and leaves us wanting to know more.
Decorations will make people walking by your business curious and may even bring them into the store. Once they’re there, they will spend time learning more about the products and services that you offer.
It Can Motivate Your Employees
Decorating your store or business for the holidays isn’t just about making customers more cheerful. It can be beneficial for those who work there as well. Many business owners attest to the usefulness of decorating during the holidays. The décor often improves the moods of their employees and can boost morale. If your employees are enjoying themselves, then they are likely to be more productive. More productive employees usually mean more profits.
It Has Potential to Be a Year-Round Opportunity
When a business decorates for the holidays, we often just think of the winter holiday season, like Thanksgiving and Christmas. These are some of the most popular times to decorate and usually the biggest. However, they certainly aren’t the only holidays that you can explore for decorating opportunities. There are a variety of holidays during the year to utilize. These can include Valentine’s Day, Halloween, Independence Days, Veteran Memorial Days, and more.
You Can Offer a Special Holiday Decoration Related Service
Beautiful decorations for your business are something people can appreciate visually. But they can also be an opportunity. On top of decorations, it might be beneficial to offer a special holiday service or product. This gives something that is tangible for the customer. For example, around Christmas time, some stores will invest money into hiring actors to play Santa and his elves.
Families can visit Santa and take special pictures with him. Whether or not you charge for a service like this is up to you. Either way, it is often a smart investment. It helps you gain a strong identity in the local family community. You might also consider selling/offering special holiday refreshments. Treat your customers with holiday cookies or a warm beverage.
Decorating to Create a Natural Welcoming Environment
Decorating your business for the holidays creates a warm and naturally welcoming environment. Customers will want to explore and be a part of this kind of atmosphere that you create. This kind of environment also tends to put people in a shopping mood. They may feel more generous and more energized. Overall, it will make them more open-minded to try and purchase some of the products or services that you offer.
It Highlights Your Business in the Community
Another bonus of decorating your business for the holiday season? It can increase your profits by making you stand out from neighboring stores and nearby competitors. This is especially true if there are several nearby businesses that choose not to decorate. Their lack will highlight your efforts. People will notice you more and remember you. In turn, that will make them more likely to come back and purchase your different products or services.
