In the past decade, the marketing domain has witnessed a major transformation. The mass adoption of the Internet and the increasing proliferation of advanced technologies (AI, ML or IoT) and digital devices (smartphones, smart devices, etc.) are the two main drivers behind this change. Nowadays, people are spending much less time on legacy media (newspaper,…
Dealing with emotionally unstable clients can be the worst nightmare ever. Each time you meet with them, they are in a different mood. They never suggest things themselves, always change their mind and their decisions. They are never sure in anything and will drive you crazy by constantly asking to come up with new ideas….
Whether you’re an interior designer, artist or journalist, having the perfect design portfolio can make all the difference between being hired or not. After all, a portfolio expresses who you are and what you can do – if it’s not up to scratch, and doesn’t wow your audience, it’ll simply be cast aside. Creating the…
So, you’ve got an interior design business. It’s a point of pride and prestige, and you’d do anything to make sure it flourished. However, that’s often difficult in the modern age. There’s no preset formula for growth, no roadmap to success. It’s quite challenging to know what to do for the best. To try and…
Deciding to take your online business to a brick and mortar location is huge. Though your online business may have been successful, transitioning to an actual store has certain dynamics you need to prepare for. Beyond choosing the right location and finding the right pieces to showcase your skills, there are a lot of elements…
Do you own your own interior design business? Are you wondering how to increase your client base? Then check out this guide to interior design marketing! There are currently more than 66,000 interior designers working in the U.S. Are you one of them? Are you having a hard time establishing your business and bringing in…
Regardless of whether it’s finding new customers, securing more sales, or keeping on top of finances, owning and running a business comes with many diverse duties that need your undivided attention. Therefore, something like an admin is bound to be far down on your list of priorities. However, that doesn’t mean to say it’s any…
Being able to communicate your ideas to a client is crucially important, especially at the early stages of the interior design process. On this level, when photorealistic renderings are not done yet, sometimes it is difficult to explain to a client your thinking. In today’s post, I want to show how I usually prepare my…
I follow several interior designers on Instagram and I noticed that some of them use other people’s content to fill up their channel. I am not talking about people who simply steal the photos, pretending that it’s theirs but those who would share content mentioning the original source and marking it as “inspiration”. In this…
With the advent of the internet and online marketing tools, isn’t the traveling salesman a redundant option? Wouldn’t companies find it more economical to use virtual means to contact clients, deliver sales pitches, and bid for contracts? Do you really want to pursue a career as a traveling marketing representative for a company? If that’s…
Negotiation skills are becoming more important today now that they’re required for a growing number of professions. It has become clear that when you don’t know how to negotiate well, you leave a lot of money on the table. You may even discover that you’ve negotiated a deal which is unprofitable for your firm. The…
There are approximately 27 million entrepreneurs in the US and there is no reason why you can’t add to this number! To successfully launch your interior design business or any new business idea you simply need to follow these 10 steps: 1. Establish Your Service The first thing you need to do is define…