5 Reasons You Should Invest in SEO
SEO or search engine optimisation is a crucial part of every business’s digital marketing strategy. Indeed, SEO done well can afford your company a wide range of benefits including the ones you will find discussed below.
What is SEO?
Search Engine Optimization (SEO) is an essential part of any digital marketing strategy. It has the potential to increase website traffic, improve brand visibility, and generate leads and sales. In the current digital landscape, businesses of all sizes need to invest in SEO to stay competitive.
SEO is the practice of optimizing your website and content for the search engines. It helps your business appear higher in relevant search engine results pages, making it easier for potential customers to find you. Without SEO, your website won’t be indexed properly, and you won’t be able to generate any organic traffic.
1. Increase your conversion rate
There is a big difference between having a lot of people visit your website (traffic) and having a lot of people buy your product (conversion). The good news is that SEO is far more effective at getting conversions than many other types of marketing. Indeed, one leading digital markerter reported that SEO leads have a 14.6% close rate compared to 1.7% for traditional push marketing channels.
2. Provides insightful data for your website
SEO provides detailed insights into how users interact with your website. By studying your organic search traffic and researching the keywords people use, you can gain an understanding of what content is most relevant to your target audience. This data can help you create more targeted content that will drive higher-quality leads and conversions. It also allows you to track changes in search engine rankings over time, so you can make more informed optimisation decisions.
3. Boosts brand awareness
One of the most significant reasons to invest in SEO is that it can help your business establish its brand. Indeed, with SEO a potential customer doesn’t even have to know your business’s name to find you, as it’s based on keyword search results. What that means is, if you know your market well and select the right keywords, you’ll be found even if that person has never heard your brand name. In this way, SEO is a vital tool for making sure your business goes from an unknown brand to a well-known one.
4. Helps draw people into your sales funnel
To run your business effectively you will need to use a sales funnel. This is a technique where you guide your customer on a journey from awareness to purchase and beyond. The thing is that as customers progress down through the stages of the funnel, their numbers are reduced, which means you need to attract as many to the top of the funnel as possible to ensure a good conversion rate. The good news is that SEO services can help you do this because it will make sure that your content, and so then your brand is found by and engages the right people – those that are most likely to be interested in your product.
5. The sooner you get started, the sooner you’ll see results
The final reason to invest in an SEO service is that because it’s a long-term process, results can take a while to manifest. Three to six months is the usual amount of time that results take to show in the Google SERPs, and it will be even longer if you want that coveted first-page position. What that means is, if you’re not already investing in SEO, you absolutely should, because you can bet that your closest competitors are and without it, your business will be at a real disadvantage.
