How to Showcase Your Interior Design Portfolio

If you are an experienced interior designer or are looking to become an interior designer in the not-so-distant future, you may be wondering whether you should create a website and compile an interior design portfolio. A portfolio is, in the simplest of terms, a visual representation of your previous achievements that can demonstrate your skills as an interior designer and, perhaps most importantly, allow you to secure brand-new clients or business opportunities. 

It can also be a great way to set you apart from your competitors and showcase your individual style as an interior designer. If you are interested in showcasing your interior design portfolio to interested consumers and like-minded individuals, continue reading to find out how you should do so.

On your personal website 

If you own a personal website dedicated to your interior design endeavours, it can be a great place to showcase your interior design portfolio, with the help of a WordPress portfolio template. It is, after all, the first thing both existing customers and brand-new customers will visit in order to gain a better understanding of you, your brand, and your previous experience as an interior designer. It can allow you to showcase your creative nature whilst remaining true to your brand and your intended target audience as your business continues to grow and develop. 

It must, however, be hosted on a separate page from your initial landing page with clear instructions directing visitors where to go if they are interested in browsing any past jobs, projects, and commissions and consistent branding throughout to remind consumers of your individual style preferences. If you have yet to assess your priorities and design and launch a personal website, there is no time like the present to do so, with a wide range of online website builders available at the touch of a button for little to no additional cost.

On social media 

In today’s digital landscape, social media is one of the most powerful and cost-effective ways of marketing your brand to the public and, therefore, an ideal location to showcase your interior design portfolio to your intended target audience. If you already own and manage a separate business page related to your interior design projects, it may be worth publishing your previous work for your existing followers to see. 

It may sound pointless to promote your business to your existing customers but it can serve as a visual reminder of your past success and encourage them to get in touch with you again. It may also benefit you to ensure you are active on a number of business-oriented social media channels to boost your chances of securing your dream position or forming long-lasting business relationships with key contacts within your chosen niche. 

On paper

It may sound somewhat redundant to revert to paper-based marketing methods in the increasingly digital era we currently live in but when it comes to compiling and showcasing your interior design portfolio, sometimes simplicity is key. It can allow you to showcase your previous work in any way, shape, or form as you interact with customers and business contacts both offline and online with the option to also publish a printed portfolio through digital means by scanning or photocopying it if and when necessary. 

It can also allow you to deliver a personalized experience that is difficult to achieve through digital means with clients able to get up close and personal with an entire history of your career as an interior designer and ask any questions or queries that may arise. If you tend to find yourself in regular face-to-face meetings, for example, it is almost always necessary for you to bring a paper-based portfolio.

On a related website

In the wider interior design world, there is an abundance of websites designed to allow both experienced and inexperienced people from the industry communicate with like-minded individuals, find inspiration, and, perhaps most importantly, showcase their interior design portfolios for interested parties to observe and comment on. It can also double as a hub of creativity if you are lacking in motivation so you can get back to your usual self and find out how your interior design portfolio matches up to that of your fiercest competitors. 

If you are an interior designer or are planning to become one in the near future, you may have considered compiling an interior design portfolio. It can, however, be difficult to know where to showcase it both offline and online, but if you are looking for inspiration, it may be a good idea to do so on your own personal website, on a number of related social media channels, on paper, and on a related website where fellow interior designers can be found.