Actionable Lead-Generation Ideas To Keep Your Phone Ringing Off The Hook
Running an interior design business isn’t always easy. To make it work, you need multiple inquiries per day. If you don’t get them, it can mean a slowdown in your business and a lack of product and service inquiries.
Calls are often the most effective ways to generate leads too. When people ring you, they get a better sense of what you prioritize and what matters to you. It gives you a chance to build rapport that you simply don’t get when you market purely via a website.
Getting more calls, though, can be a challenge. But fear not: in this post, we take a look at some of the ways that you can keep the phone ringing off the hook so that you always have opportunities to meet new high-value customers.
Include A Link On Your Website
Many people accessing your website will be doing so from mobile devices. It’s a nice idea, therefore, to provide them with a link that they can hit to automatically call you on your phone. These links are easy to install and usually just take the form of a telephone symbol or button that users can press. Consulting companies and customer service departments use them all the time.
Use QR Codes
Placing a QR code on a bus shelter or in the atrium of a grocery store is another great way to get people to call you. Users just scan the code and it’ll automatically tell their phones to call your number, negating the need for them to type it in. Making it easier to call you overcomes consumers’ unwillingness to type long phone numbers into their handsets.
Use Content To Promote Calls
Your business content can also be a great way to get people to call your interior design business. Instead of just concluding your posts with a regular sentence, use a call to action. Get people to call now, chat now or schedule a consultation
Put Your Number In Your Marketing Materials
Relatively few companies put their telephone numbers in their marketing materials because they are worried about the time and cost of taking all the resulting calls. If they do provide a number, it’s usually at the back of their website somewhere, hidden behind all their contact forms.
Placing your number prominently in your marketing can, therefore, be a source of competitive advantage. It’s not something that many brands actually do anymore, but still remains popular among consumers.
List In Local Directories
You can also advertise your number in local online business directories. These make it easy for customers to find companies of a specific type, connect with them, and compare options.
Most people on directories are quality leads – that is, they are people genuinely looking for services. So adding a quick number that they can call from your page could potentially win you a lot of business.
When listing on a directory, be sure to provide as much information about your services as you can. Make it easy for leads to work out what kind of interior design services you offer and how you can help them.
