How to Attract Repeat Visitors to a Blog
When it comes to sales and marketing, many professionals are overly focused on attracting new clients and customers. Of course, getting new business is always a good thing. But the truth is that it costs much more money to acquire new customers than it does to merely retain current ones. Plus, loyal customers can prove to be extremely valuable for growing businesses because they make repeat purchases, and they may even evangelize on behalf of your brand in some instances. With that in mind, today we’ll focus on how marketers can attract repeat visitors to their blog. By following these tips, you’ll be able to win customers over for years and solidify your core base.
Follow Up
Some subjects are very complex. No copywriter could possibly cover everything there is to know about office design or SEO in a single, 500-word blog. That’s okay! Marketers looking to attract a loyal following should touch on big subjects again and again through their work. Write follow-up pieces that directly build on points you’ve made in previous posts. Just make sure to include links back to your older work when you write follow-up articles!
Focus on the Details
Writing about a broad subject matter may help you generate traffic, but it’s unlikely to win you many dedicated followers. Rather, if you want to really zero in on good leads, you have to be willing to write detail-oriented blogs. Don’t be afraid to write an in-depth piece about how an arthritic bunion develops or why climate change will affect the global economy, to cite a few examples. Repeat blog visitors come back to sources they trust to provide quality, meaningful insight.
Be Transparent
Everyone –– even the best bloggers –– make mistakes from time to time. The key to earning reader trust is to own up to errors and omissions. What’s more, there’s nothing wrong with going back and revising an old, outdated blog with new information. In fact, doing this on a regular basis will give readers good reason to check back in on your site to see if you’ve updated any popular articles.
Retain Talent
Certain consumers appreciate well-known writers and experts in their field of interest. As such, it makes a lot of sense for business blogs to retain their most experienced writers on staff. It’s also a good idea to hire talented guest writers to appear on their site from time to time. Hiring –– and retaining –– quality writers for your blog might sound obvious, but it is crucial to the long-term success of your content strategy. Readers value information from credible sources, so do your best to keep your content staff happy and motivated.
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