5 Digital Marketing Ideas That Could Improve Your Brand Growth
In the past decade, the marketing domain has witnessed a major transformation. The mass adoption of the Internet and the increasing proliferation of advanced technologies (AI, ML or IoT) and digital devices (smartphones, smart devices, etc.) are the two main drivers behind this change. Nowadays, people are spending much less time on legacy media (newspaper, TV or radio) and much more online on digital platforms. This has naturally caused the marketing focus to shift from traditional platforms to the digital medium, leading to the birth and rise of ‘digital marketing’.
Unlike traditional or legacy marketing techniques, digital marketing offers unique benefits to solve complex business issues like never before. As the demand for skilled digital marketing professionals is surging, so is the demand for good digital marketing certifications.
Digital marketing has totally snipped off the reliance on intermediaries (for example, offline media companies) that were earlier required for building brand awareness. Instead, now you can increase your brand awareness and interact with your audience directly through digital channels (websites and social media). Also, customers can share their honest opinions and views about brands directly on online platforms and social media channels. This direct connection between a brand and its audience is one of the biggest offerings of digital marketing.
Furthermore, digital marketing allows brands to identify their target audience better and design their marketing strategies/campaigns accordingly. You can track and monitor your budgets, ROI, the success rate of your marketing campaigns, website traffic, and other related things through various metrics like CPC (cost per click), CPT (cost per thousand), conversion rate, bounce rate and CLV (customer lifetime value). Interior design business is not an exception.
Brand-Building Steps
Ever since the advent and the growing adoption of digital marketing across industries, companies are taking radical and innovative steps to extend their reach and create brand awareness. Some of the best brand-building steps include:
- Partnerships with local companies
- Remarketing campaigns
- Engaging guest content
- Paid social advertising
- Social media contests
- Influencer marketing
- Referral programs
- PPC advertising
- Infographics
- Storytelling
- Podcasts
- Freebies
5 Digital Marketing Ideas That Could Improve Your Brand Growth
Here are the five digital marketing tactics that can boost your brand’s growth and online presence if leveraged correctly!
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Live Streaming
The trend for live streaming caught on in 2016, with Facebook launching its Facebook Live feature for all users. Soon, almost all prominent social media channels like Twitter, Instagram and Snapchat followed suit with their live streaming service.
Live streaming allows your audience to take a peek into the happenings and events of your brand in real-time. You can use it for posting:
- Behind the scenes videos – This is a unique way of showing your customers what goes into making their favorite products and how your company operates. It’s a great way to make them feel like a part of the brand’s story.
- Promotional videos – Promotional videos are usually short marketing clips that both explain the product/service and its purpose, and promote it. The aim here is to educate and entertain.
- Events – By posting live company events, you keep your audience informed about the regular events in your company or new products/services.
While live streaming is a great option, make sure your video content is relevant, engaging and interactive.
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Snapchat Advertising
In 2016, Snapchat became the fastest-growing social media channel in the United States, leaving Twitter and Pinterest behind. It is also one of the most popular social media channels among millennials and teens. Recently, Snapchat launched three innovative ad offerings to help businesses expand their brand reach:
- Smart Geofilters – It allows brands to activate branded overlays and design unique Geofilters for their business. The upgraded Geofilters automatically add other information to Snaps like ZIP codes, neighborhoods, cities, states, and landmarks.
- World Lenses – It is an extension on their Sponsored Lens that allows marketers to convert user selfies into creative ads. The World Lens now enables you to use a full photo to create advertising content by including other objects in it (for instance, 2D/3D objects).
- Audience Lenses – It allows marketers to buy region-specific lenses that are based on location and demographics and integrate the created campaigns into Snapchat’s Lifestyle categories.
However, keep in mind that since Snapchat is more popular among youth and young adults, it’s best to create marketing campaigns targeted to attract this demographic.
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Influencer Marketing
The rise of social media has given birth to a new form of marketing – Influencer Marketing. Influencers are individuals who offer their honest opinion about the products/services of different brands. As a result, a large number of people have started following them and relying on them for genuine information about brands. Essentially, influencer marketing can be thought of as the word-of-mouth promotion, wherein a social media influencer can promote your products/services in his/her follower circle. If it is a good product, followers will further promote the product in their individual circles, thereby creating a chain for your brand promotion. You have to pay close attention to the products you’re sending to the influencers and the design of the packaging the product is in. Nowadays with the market being so saturated, you need to stand out among your competitors and do something that will catch the eye of the influencer’s audience. Remember that successful influencer marketing is the result of campaigns that deliver a cohesive brand experience that includes influencer packaging design.
What you can do is find influencers whose views and values resonate with your brand goals and vision and partner with them for mutual brand promotion – while the influencer promotes your brand, you become an endorsement of sorts for the influencer.
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Personalized Content
It is not an unknown fact that this is the era of personalization. For instance, brands like Amazon and Netflix, use the recommendation engine to curate product lists for customers based on their taste, preference, past purchases/views, etc. So, if you do not offer personalized content for your customers, they are bound to move on to other and better avenues.
The key is, first, to identify and segregate your client personas. Then, you must research the taste and preference patterns, purchasing behavior, time spent online, age and demographics, geographical location, etc., of each buyer. Once you have all the information at hand, you can create personalized and highly customized marketing strategies, ad campaigns, offers/discounts and blogs for individual buyer segments. This will allow you to keep all your customers happy and satisfied. As they continue to do business with you, you will build long-term relationships with your customers.
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Website Technical Audit
To ensure the steady online growth of your brand, it is crucial to perform timely technical audits on your website. By conducting regular website audits, you can find out what’s bringing in more traffic, your conversion rates, bounce rates, CTRs, and the overall performance and health of your website.
A technical audit aims to improve the user experience and search engine rankings of your website. When conducting an audit, try to find out:
- Is your website mobile friendly?
- Does it load fast?
- Is there any broken link that may lead to an error message (404 error)?
- Is your website design consistent?
- Is your website easy to navigate?
- Is your website search engine optimized?
Finding and fixing such issues will not only improve the user experience, but it will also enhance your search engine rankings, thereby making it easier for people to find you on the World Wide Web. If this is too technical this could be a reason why you should hire a digital media agency, and not try this on your own until you’ve developed the necessary experience.
To become a successful digital marketer, it is essential to know the domain inside out. And, that can only happen if you take a digital marketing certification course from a reputable institute. These courses offer proper training and expert guidance, thus, helping you to master the field.
