Interior Design Marketing: 5 Ways to Increase Your Client Base
Do you own your own interior design business? Are you wondering how to increase your client base? Then check out this guide to interior design marketing!
There are currently more than 66,000 interior designers working in the U.S.
Are you one of them? Are you having a hard time establishing your business and bringing in consistent clients?
Starting a new business isn’t easy. There are lots of ways you can market yourself to stand out from your competition, though.
Read on for some tips from JumpFactor AEC Marketing Experts that will help you improve your interior design marketing strategy to bring in more clients.
1. Start with a Website
A great website is a must for any business owner who wants to make it in 2019 and beyond.
These days, most people first learn about businesses through their website, so it pays to have one that looks great, loads quickly, and showcases your style as an interior designer.
A website is also a good place to share your portfolio and show people what you can do.
2. Use Social Media
A strong social media presence is also helpful for building clientele and getting people interested in your work.
Spend some time thinking about your ideal client. Then, figure out which social media platforms they’re most likely to use.
Once you know this, you can tailor your social media marketing strategy to focus mainly on these platforms.
3. Write Guest Posts
Guest posting on blogs is a great way to grow your audience and get more people familiar with what you do.
It allows you to establish yourself as an expert and make connections with people in industries similar to yours, as well as those who may require your services in the future.
4. Start a Newsletter
An email newsletter allows you to stay in touch with past clients and people who have expressed interest in your business in the past.
Consider offering a free gift, such as a home decor guide, to people who visit your website in exchange for their email address.
Then, reach out to them on a regular basis with a newsletter sharing decorating tips and information about your services and answering questions they might have.
5. Hand Out Business Cards
A lot of people assume that business cards are dead in the digital age. That’s definitely not the case, though.
A well-designed business card can help you stand out from other designers in your area and increase the likelihood that people will remember you when they need a project completed.
Whether you make your own business cards with Adobe Spark business card maker or pay a professional to design them for you, be sure to keep a stack handy wherever you go.
Improve Your Interior Design Marketing Today
As you can see, there are a lot of steps you can take to up your interior design marketing efforts and grow your business.
Give one (or more) of these tips a try today to start bringing in more clients and establishing yourself as an expert in your area.
Do you want to learn more about how you can improve your interior design business? If so, we’ve got lots of helpful articles available on our site.
Check our Interior Design guides on how to present ideas to your clients on YouTube!
