XOXO: 3 Reasons to Write a Postcard
There’s nothing more lovely and sacred than the written word the old fashioned way. Whether near or far, discover the reasons why you should write a postcard.
One of the most important things you can do to make your business successful is to build strong relationships with your customers and create a solid consumer base within your niche.
This can be a difficult task in the age of technology as consumers are inundated with marketing and spam from companies online. Direct Marketing has 10 to 30 times better engagement and response rates than digital campaigns. 57% of consumers felt more valued with a postcard marketing campaign.
With more than 1.5 billion websites competing for internet surfers attention, you can get a leg up on the competition by taking some of your marketing efforts offline and going old school.
Keep reading to learn why you should write a postcard to give your marketing campaign a personal touch.
We’ll list the top three reasons you should consider sending postcards to your clients and how this simple act can increase sales and help build your brand reputation.
Let’s get started!
1. Please Allow Me to Introduce Myself
A postcard is a perfect way to introduce yourself to your local community and the world. This is an effective way to reach out to potential clients and reconnect with past customers.
Your communication doesn’t accidentally end up in a junk mail folder or sit unopened in a recycle bin. You can share information and let them know who you are and what you do just by them going through their mail.
Each time they see it, your name is in their mind.
Put a great picture on it and now your postcard may even end up stuck under a fridge magnet for them and everyone who enters their kitchen to see. Or add a coupon and it could end up in their car under the visor, in plain sight during their daily commute.
Your company brand could become a household name all because you sent a postcard.
2. Here’s My Number, so Call Me Maybe
A postcard is an opportunity to convince potential customers to come to you. Your phone number is prominent in the house, office or car.
You can give potential customers a reason to call you or connect with you and there’s another contact for you to win over. Coupons, advertisements, contests, and deals they can’t refuse are a great way to get their attention.
Since 92% of consumers use coupons they receive in the mail this is a great way to make a postcard marketing campaign work for you.
3. Write a Postcard to Say Thank You, Thank You Very Much
Customer appreciation is critical to building brand loyalty. When a consumer feels valued and appreciated they spend more money, forgive issues more easily, and refer friends and family more often.
Customer relationships need to be a top priority in every industry for every business. Luckily in today’s world of technology, there are many tools available to help companies with this. Customer Relationship Management software is one such tool.
What is CRM software used for? It helps businesses manage, maintain, and grow relationships with consumers by helping you gain insight into what customers want and how you can deliver quality goods and services that are sure to please.
We’re Having a Lovely Time, Wish You Were Here
Whether you want to let clients know about starting a new business, announce company achievements or to show past customers you miss them it’s the perfect time to write a postcard and win them over.
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