Email Marketing Tips For Blogging Industry

Email marketing campaigns are absolutely essential for blogging business as they help to achieve the main goal any blogger is striving for – bringing more traffic to the site. In order to get the best from your email marketing campaigns, you need to thoroughly plan your strategy and also trace the outcome. I found this great article from Campaign Monitor – a monitoring software that is widely used by small and large businesses. Although this post is mainly focused around the hospitality industry, most of their points are applicable to blogging as well.  So here are the key tips that will help you to get started and efficient with email marketing.

Build your list first

Sounds easy, but how actually do that fast and effectively? First of all, you need to add a clear and visible “subscribe” button on your blog, which your readers will instantly see when they read your posts. Provide lot’s of value with your articles – your audience needs to be interested to receive your updates. Be consistent with your content and style – people should know what to expect. Also, a great way to enhance your visitors is to sign up for your newsletter is to offer something useful for free – this could be an ebook, free stock photos or some valuable tips.

Make it personal

In the era of information, we receive tons of emails daily, and most of them look spammy and promotional. In order to keep your existent subscribers, it is vital to make your emails a bit more personal. The easiest way to do it is to start your email with a person’s name. It is easy to achieve – just make a compulsory “name” field in the subscription form. Also, in your email try to use informal language – as if you are talking to a friend, rather to a person you never met in your life. Personalizing your emails will help to connect to your existent subscribers on a deeper level.

Use segmentation

Segmentation is another great way to connect better with your subscribers and deliver the information that they actually need. Segmentation is dividing your database into little groups following various criteria – age, gender, location, etc. For example, if you are running a travel blog, you can send some information about great hotel or flight deals in the US for the readers based in the US, European deals – for subscribers from Europe, etc.

Use video content in your newsletters

Video content is becoming more and more popular lately – it is interactive and more engaging. Including videos in your newsletter will help to increase a click-through rate by 200-300%. Beautiful photos and gifs also help to increase engagement.

Track and analyze results of your campaigns

One of the most crucial factors to make your email marketing effective is to track the results and make adjustments accordingly. At the beginning of each campaign, you need to set the goals and then track how well you achieved it. For example, if you see that your open rate is high but the click-through rate is low, you should work on improving your call to action and make it more clear and compelling.

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